Reseller Pricing Terms
When working with pricing in the Reseller Control Center, there are a few terms you need to understand. You will encounter these terms when setting pricing inside the Reseller Control Center and on commission reports.
Minimum Retail Price - The lowest possible price you can charge customers without opting in to special promotions or making them discount shoppers.
Note: For more information, see When should I use promotions on my Reseller storefront? and Managing Discount Pricing for Your Reseller Customers.
Suggested Retail Price - Recommended pricing based off of market research for similar products and services.
Your Retail - The retail price you set for a product or service.
Your Sale - A special price you set when running a sale for a specific time period.
Note: The Base Buy Rate does not change when sales are enabled, which means you earn less commission.
Sale Start - The date the sale automatically starts. Once the sale is live, the retail price is crossed out and the sale price displays (
$12.99 SALE $9.99).
Sale End - The date the sale automatically stops and pricing returns to the retail value.
Base Buy Rate - The wholesale cost of the product.
Retail Profit - Profit estimated by subtracting the Base Buy Rate from the Retail Price. For example: Retail Price $50.00 - Base Buy Rate $30.00 = Retail Profit $20.00.
Sale Profit - Profit estimated by subtracting the Base Buy Rate from the Sale Price. For example: Sale Price $45.00 - Base Buy Rate $30.00 = Retail Profit $15.00.
CC Fees - Stands for Credit Card Fees. A 2.5 percent fee applied to each item purchased. This is an umbrella term that also applies when customers pay with PayPal® and checks.
Transaction Fee - A $0.25 fee applied to each order no matter then number of items purchased.